A campaign promoting watches from Fossils smart watch range
Direction and photography for the first Face + Body Youtube collaboration for ASOS - with GHD.
I art directed the photoshoot and designed the microsite, for the Philips x ASOS partnership - shooting a 'white collection' as well as the SonicAir toothbrush. The campaign was well received with headline stats that exceeded KPIs and average benchmarks...
50,115 unique users 1 min 22dwell time 25,698competition entries
Animated videos for paid social campaign; promoting the funcionality of the ASOS x Nike Visual Search tool
Beautifully Undressed SS17
Art direction for Ted Baker still life shoot
A personal project to take a simple idea through from design and into the app store.
ASOS Blank Canvas
ASOS Blank Canvas
ASOS Advent Calendar
The first ASOS branded beauty advent calendar.
ITV.com Visual Design Guide
Microsite and look book shoot for the exclusive ASOS x Star Wars collection
Google Play Music
I co-artdirected shoots for an interactive inspiration tool aligning four key summer moments with individually curated ASOS fashion edits and Google Play Music radio stations. I enlisted a paper artist and co-directed four themed sets as well as designed the microsite for the campaign.
The campaign received 38,000 unique users producing over 60,000 engagements.
The first ASOS partnership with Spotify which served the user a unique playlist and fashion edit based on their favourite holiday track. We created a parallax scrolling site that worked across mobile and desktop - utilising the Spotify API to determine music genres and pair them with related fashion edits.
As Seen On Me
A hashtag aggregation tool built to source user generated content and make it shoppable.
Users hashtag their photos with #asseenonme to be added to the ASOS product pages. Customers can then see how items are being worn and styled by others.
A free web application I created that allows users to grab URL's from Instagram posts simply by connecting with their Instagram account and email address.
The technology also makes Instagram posts shoppable with us having integrated it to 'add to bag' on the Magento platform, 'add to favourites' on Soundcloud and 'add to bag' on Etsy.